Job Information
Techtronic Industries North America, Inc. SR Product Marketing Coordinator in Miguel Hidalgo, Mexico
Job Description:
Primary duties are to plan, grow and manage the product category(s) through the administration and coordination of a variety of marketing functions and projects while maintaining a cooperative relationship with internal and external customers..
Duties and Responsibilities
Develop 3 year strategy & plan and initiate marketing and new product development efforts to grow sales and profits in the category(s) of responsibility.
Proactively manage the portfolio of products within the category(s).
Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence.
Gather market share and competitive data pertinent to their category including product catalogs, price lists, current promotions, new product introductions and regulatory issues
Conduct job site research and field testing to understand end users’ needs and applications as they relate to their category and provide recommendations.
Assess and analyze new business or product opportunities and be able to articulate to management your findings and recommendation
Develop comprehensive commercial plan to support all new product launches with “How we win; training modules, product specific videos & collateral, web campaign, channel or trade specific strategies, as well as a full promotional plan.
Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category(s).
Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.
Provide sales training as appropriate to effectively convey new product features and benefits including setting up and executing hands on product training sessions
Education and Experience Requirements
Requires a Bachelor’s Degree in Marketing, Business Administration or related area
A minimum of 2 - 4 years experience in a sales, Channel Marketing, Product MArketing or related field
Position requires excellent analytic, written, verbal and interpersonal skills plus demonstrated problem solving and decision making abilities.
Willingness to travel 25-30% of the time.
Proficiency in PC skills including MS Office (specifically Power Point and Excel)
Must have the ability to react to situations quickly and perform efficiently in a fast paced environment
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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